Saturday, 10 August 2013

Hull City renamed by owners

Hull City will drop their Association Football
Club label, as part of a rebrand by the club's
The decision to overhaul the club's moniker
will see a focus placed on 'Tigers' as owners
Assem and Ehab Allam look to create a
stronger identity both at home and abroad for
the Premier League newcomers.
References to AFC - which has been part of
the club's name since they were founded in
1904 - will be gradually phased out, with the
term remaining on the club's badge this
season before being removed.
The club will ultimately be know as Hull City
Tigers locally, with the Allams claiming they
will rebrand as Hull Tigers in the national and
international market.
"Hull City is irrelevant," Assem Allam told the
Hull Daily Mail. "My dislike for the word 'City'
is because it is common.
"City is also associated with Leicester, Bristol,
Manchester and many other clubs.
"In the commercial world, the shorter the
name, the better. The more it can spread
"It is about identity. City is a lousy identity.
Hull City Association Football Club is so long."
The move has generated controversy among
the club's supporters, with an online petition
already established protesting against the

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