Wednesday, 22 August 2012

South African Brewery berths in Anambra

The South African Brewery
(SAB) has made its entry into
the Nigerian beer and
beverage industry with its
production plant in Anambra
State. Anambra State
Governor, Peter Obi, while
fielding questions from
newsmen, said that the SAB
production plant which will
be commissioned this month
in the State is the biggest in
sub-Saharan Africa.
He observed that foreigners’
perception of Nigeria was at
variance with the true
situation in the country.
“The perception of Nigeria
by foreigners is far worse
than it is in reality. The truth
is issues about Nigeria are
usually over exaggerated by
foreigners. The South African
Brewery, if they show you
their report and perception
about Nigeria before coming
to build their plant in the
country, they wouldn’t have
invested in the country.
For instance, if you look at
Heineken’s global income,
11.5 per cent of their income
is from Africa and Middle
East. “Out of this 11.5 per
cent, six per cent comes from
Nigeria. Today, Guinness
derives 6.1 per cent of its
global income from Nigeria.
In fact, Guinness sells more
in Nigeria than its home
country.
This will tell you that despite
the challenges we have,
which the Ministry of Trade
and Investment is working
with state governments to
address, Nigeria still remains
the best investment
destination for genuine
investors across the world,”
he said.
Meanwhile, SAB operates
seven breweries and 40
depots in South Africa with
an annual brewing capacity
of 3.1 billion litres. Its
portfolio of beer brands are
Carling Black Label, Hansa
Pilsener, Castle Lager, Castle
Lite and Castle Milk Stout. Its
full brand portfolio includes
ten beers and five flavoured
alcoholic beverages.

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