Monday, 3 September 2012

HP introduces new measure to check piracy

IN realization of the
drive to rid Nigeria of
fake and counterfeited
technology products,
Hewlet Packard (HP)
has deployed a number
of measures to ensure
that its customers
receive only authentic
HP printing supplies.
Speaking on the
technology, the
Channel Development
Manager, HP English
Speaking Africa, Ms.
Rita Amuchienwa, said
the innovation was to
protect HP customers
against counterfeit
goods.
She said that HP has
always taken the issue
of piracy to mind and
would continue the
awareness on how the
customers could easily
identify fake products
at points of purchase
and as well as
eradicate it totally.
According to her,
Nigeria is home to the
highest number of
African businesses that
have either been
offered or
unintentionally
purchased counterfeit
cartridges, as cited by
50 per cent of business
survey respondents,
saying that printer
failure was reported as
the primary concern
when buying printing
supplies.
She noted that the
negative impact of
counterfeiting to any
economy can be
underestimated,
adding that the
activities of the
supplies in Nigeria are
increasingly
undermining
legitimate business
standards and practices
in the country and
defrauding
unsuspecting
Nigerians.
In furtheranceof this
fight against
counterfeits, the HP
manager disclosed that
the company had spent
over 5 billion euros
globally for research
and development and
as such, strategies have
been constantly
evolved on the change
in logos and emblems
of the products
package.
She added that the
Standard Organisation
of Nigeria, SON, and the
Customs are regularly
trained on the
detection of
counterfeited products
at the point of entry
into the country and
point of sales.
“HP is dedicated to
ensuring that
customers are able to
identify counterfeit
inkjet and LaserJet
cartridges, protecting
them from unreliable
and compromised print
quality, both prior to
and after purchase. We
are happy to share that
HP’s Mobile
Authentication
technology is now
widely available for
Original HP LaserJet
cartridges in Nigeria.
Customers can now
verify the authenticity
of their cartridge using
HP Mobile
Authentication to check
the security labels of
both inkjet and
LaserJet toner
cartridges,” she added.
She also said that HP
gives enticing benefit
packages and trainings
to its partners,
stressing that any
partner caught in such
deal is delisted from its
partners, while
advising customers to
report sale of
counterfeited products
to HP for appropriate
sanctions.

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